This program introduced participants to Artificial Intelligence fundamentals and practical creative usage, starting with understanding what AI is, how it operates, and real industry applications. Participants learn to set up AI accounts, identify useful tools, and master prompt-writing to communicate effectively with AI systems.

The curriculum then advances into hands-on exploration of AI applications for writing, image creation, video, audio, and brand development. Participants apply these tools directly to the fashion business context, creating visuals, digital models, branded media, and engaging storytelling formats. Finally, the program concludes with business monetisation strategies, teaching participants how to convert AI-enabled creativity into services, profitability, brand growth, and market visibility.