Movement

alteR Season 1: RENAISSANCE



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Africa is beautiful; a beautiful landscape, an enriched culture and a vibrant population. 

A huge part of what makes up our lifestyle is clothing, food, art, as well as every little thing you can find around actually. For our fashion, our colours and patterns are as bold and vibrant as the African landscape itself. However, it's sad that when African stories are told, poverty takes the lead in the headlines. 

There are so many young people changing the world, right now, at this very moment that you are reading this. There is a generation of young Africans, who are changing the status quo, thinking without a box and breaking the rules in the world of agriculture, commerce, finance, tech, healthcare, and any other industry you can think of. 

alteR then asks "should fashion be any different? Let's break the rules!"



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